Portfolio Analysis

The portfolio analysis is an instrument for analysing companies and deals by positioning products, business models or innovations in the competitive environment.

A classic presentation of the portfolio analysis is limited to the dimensions market attractiveness and market share. The internal and external evaluations of the examined product are presented afterwards in a simple matrix.
Depending on the state the products / innovations are positioned, corporate strategies can be derived. It is, for example, advantageous to invest in products or innovations that are rated with a high market attractiveness and a high competitive advantage.

Besides the basic dimensions mentioned above, the portfolio analysis can also be applied in many other types and forms. Especially, when assessing start-ups this evaluation approach is often used. Possible dimensions here would be the growth potential as well as the expected return.

That's How aumentoo Supports Your Portfolio Analysis

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KPI Monitoring

Keep track of the development of key metrics of companies in your portfolio, through automated reports and up-dated data.
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Expert Know-How

Have interesting innovations and startups evaluated by experts and use their know-how for optimal investment proposals.
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Multidimensional Evaluations

Allow various evaluation methods of each startup in your portfolio. Configure the evaluation dimensions according to your company's standards.
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Internal Performance Measurements

Track the performance of individual departments and their interactions with the startups. Derive valuable measures or suggestions for improvements and reward the best performances.